Speaking

Keynotes & executive briefings

Talks on AI strategy, digital transformation, and the systems-thinking behind durable enterprise change. Available worldwide for keynotes, panels, and board off-sites.

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Signature keynotes

Each one is built on a book, so the room leaves with the argument and the tools behind it.

AI won't fix your company

From AI Don't Fix Stupidity

The question isn't whether to use AI. It's what your organisation must become when intelligence is suddenly abundant. Strategy, governance, architecture, adoption and measurement, and a plan for the first ninety days. For boards and executive teams.

AI won't make you smarter. The partnership will.

From AI Don't Make You Smarter

Who you have to become when a digital coworker does the work you used to do. How to brief it, how to read work you did not watch being made, and how to stay the accountable half. For leaders and knowledge workers.

Other topics

AI strategy & implementation

From pilot to production. Practical frameworks for enterprise AI adoption that deliver measurable ROI — not pitches, but patterns drawn from real engagements.

Digital transformation

Leading change through technology adoption. Capability building, change management, and where the real friction lives.

Enterprise architecture

Building scalable systems with ERP, CRM, and AI integration in complex organizations. Where AI lives and gets governed.

AI in retail & e-commerce

Industry-specific perspective on customer experience, operations optimization, and what agentic commerce changes.

Selected events

Bringing Agentic AI to Life: The Frontier Approach
Apr 2026 · Microsoft Norway All-Hands Featured

Bringing Agentic AI to Life: The Frontier Approach

Invited speaker at Microsoft Norway's internal all-hands meeting in Oslo, presenting Columbus's Frontier approach to Agentic AI alongside Gjert Hammersland and Didrik Nettelhorst Krog.

📍 Oslo, Norway
Agentic AIMicrosoftDynamics 365
Mar 2026 · D-Congress 2026 Featured

AI as a growth engine: Nordic retail in a global market

Featured stage session at the Nordics' largest retail and e-commerce conference, exploring how AI is transforming retail across customer experience, logistics, pricing, and product development — and how Nordic retailers are moving from experimentation to measurable business value.

📍 Svenska Mässan, Gothenburg, Sweden
AI StrategyRetailE-commerce
AI-Driven Business Transformation
Nov 2025 · DynUG Høstkonferanse 2025

AI-Driven Business Transformation

Presented strategies for leveraging AI within Dynamics 365 ecosystems, focusing on practical implementation patterns and integration approaches for Nordic enterprises.

📍 Oslo, Norway
AI StrategyDynamics 365Enterprise
AI Strategy for Enterprise Transformation
Sep 2025 · Finnish Embassy Business Forum Featured

AI Strategy for Enterprise Transformation

Presented insights on AI adoption strategies for Nordic businesses, focusing on practical implementation approaches and measuring ROI in enterprise AI projects.

📍 Oslo, Norway
AI StrategyEnterpriseNordic Business
Apr 2025 · M3 User Group Forum 2025

AI Integration in M3 Environments

Shared practical approaches for integrating AI capabilities with Infor M3, including automation opportunities and intelligent process optimization.

📍 Svendborg, Denmark
AI StrategyM3Infor
The Future of Enterprise AI
Dec 2024 · Triona Days 2024

The Future of Enterprise AI

Keynote presentation on emerging AI trends and their practical applications in enterprise environments, with focus on Nordic market opportunities.

📍 Sweden
AI StrategyEnterpriseDigital Transformation
AI and Cybersecurity: Opportunities and Risks
Aug 2024 · Cyber Security Summit 2024

AI and Cybersecurity: Opportunities and Risks

Explored the dual nature of AI in cybersecurity - both as a defensive tool and potential attack vector - with practical guidance for enterprise security strategies.

📍 Copenhagen, Denmark
AICybersecurityEnterprise Security

Speaker kit

For organisers and press. Use freely with credit.

Short bio

Magnus Oxenwaldt is VP Group AI at Columbus Global, author of AI Don't Fix Stupidity and AI Don't Make You Smarter, and host of the Future Bytes podcast. He helps leaders turn AI from a slide into a system.

Long bio

Magnus Oxenwaldt is VP Group AI at Columbus Global, where he leads the AI practice and the company's own AI-first transformation. He has spent nearly thirty years in technology leadership: IT manager, eight years as CTO, five as Chief Commercial Officer, then executive consultant and enterprise architect across ERP, customer engagement and integration.

He is the author of two books on AI at work. AI Don't Fix Stupidity asks what a company has to become when intelligence is suddenly abundant. AI Don't Make You Smarter asks who you have to become inside it. Every week he hosts Future Bytes, a podcast on the AI news that matters for business. He holds a master's degree in marketing economics.

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